I’ve launched two missions thus far on Empire Avenue: one directed towards my Business page and the other towards a new profile that I created to be used exclusively for my business and professional contacts.
I’ve been mixing personal and business contacts in one profile since 2007 and now that I’ve doubled the activity directed to my business contacts, I noticed that my friends and family are getting less and less involved or interested in my content. There is also the language difference: I love bantering with my compatriots in our native language (Cebuano) and I have a feeling that this might not sit too well with those who only speak English and are therefore excluded from the conversations.
Back to the missions. The first one was launched about two weeks ago and it was designed to attract fans to my business page. The reward amount was set at 500e with only 50 mission slots. Cost was about 53,000e. Additional cost was incurred as I sent out a letter to subscribers informing them about the mission.
The second one, launched this past weekend, was crafted to jumpstart my brand new business profile on Facebook. The reward amount was the same as the first mission. Restrictions (a new feature in the EA missions not available a week ago) include minimum 10 of my shares bought by the mission-doer. This time, I chose not to inform my shareholders.
Here’s the interesting part. The results I got from both missions were identical: 37 likes and 37 friend requests or exactly 74% conversion rate. The data is too limited obviously so it doesn’t warrant any generalizations plus other factors might have intervened like the target page (Facebook is a trusted site) and the amount of reward.
It would probably vary in my upcoming missions but as it is there’s no discernible difference between the free and the restricted missions. It also appears that even without the shareholder letter, people still found out about the 2nd mission.
As I said, new qualifiers and restrictions are now available to help mission owners prevent unwanted people (players who previously just buy 1 share of the mission owner’s stocks in order to get the reward) from participating. It’s getting good results for some people, from what I’ve heard, but others who placed ridiculous restrictions (must have 100 shares @250e each for 10 days) are finding their missions almost untouched. Personally, I think treating half the people who do missions as thieves and making the other half go through hoops to get your platry 500e is simply ridiculous. But that’s another story.
I’m already playing and writing too much about Empire Avenue, I should probably lay off this stuff for a while