My Social Media Goals For 2012

02 Feb

Social Media Goals 2012I’d like to tell you about my 2012 social media goals today.

Yes, it’s already February and as with many things in my life these days, I’ve kept postponing doing this since December.

Heck, I should have set out these targets before I plunged into the high speed lanes on Empire Avenue.

But, as they say, it’s never too late to do a good thing, so here goes.


I am of the opinion that networking in social media is all about people and relationships not numbers.

My most important goal is to develop a core group of about 30 to 50 reliable individuals that I can truly call as my own tribe on the web and with whom I can establish strong ties that go beyond the latest shiny objects on the social media sphere.

These are people with whom I can exchange RTs on Twitter everyday, exchange likes and comments on Facebook, exchange recommendations and comments on LinkedIn — all without the need to launch missions on EAv.

Many of these individuals will probably be search consultants or social media marketers themselves and thus not prospective clients. But, here’s the thing. The way I see it is that we’re going to be mutual ‘enablers’ within this core group.

They will allow me to magnify and extend my reach in their own spheres of influence just as I will also be their enabler helping them reach individuals in my own circles who might turn out to be members of their target markets or niches.


There are those, however,  who are enamored with numbers — including, alas, those that I need to impress. Thus, I’m also aiming to rack up the numbers on the leading platforms.

Ironically, this actually seems to be the easiest part. The hardest I think is to find and develop mutually beneficial connections with those 50 people I described above.

Here are my goals on some of the leading social media sites. By December 31, 2012, I will have:

  • 10,000 Followers on Twitter (3,430 as of this writing)
  • 1,000 Fans on my Facebook Page (now 82)
  • 500 Friends on Facebook Profile (currently 107)
  • 500 Connections on Linked In (54 now)
  • A Score of 70 on Klout (now at 58)

I haven’t really thought out my strategies on YouTube and Flickr, I will update this page once I have set my goals for these sites.


This goals page wouldn’t be complete without including my Empire Avenue objectives. These are pretty simple and straightforward:

  • Share price: 150e
  • Total Wealth: 50 million Eaves (now 4.6 mil)
  • Dividend per share to stock price ratio: 1 percent

I’m setting my share price goal at a modest 150e (currently at 95e) as I’m not really sure there’s any value to a high share price. I’m still convinced that wealth and income — that will finance those missions — are more important in the avenue equation.

So, there you have it. My social media goals for 2012.

Why am I making these public? Well, there’s no motivation as potent as a publicly stated goal. Since you’re aware of these goals and in a way, are holding me accountable to these, the last thing I want is to fall flat on my face in front of all of you by the end of the year.


Posted by on February 2, 2012 in Personal


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4 responses to “My Social Media Goals For 2012

  1. Stephanie Bennis

    February 2, 2012 at 6:12 am

    It’s great that you’ve outlined these tangible goals for 2012. I would be very happy if I achieved the same for my own brand. If you can increase your numbers to this and have them still be meaningful friends and followers (and not just strangers or spam) then that’s quite an accomplishment! Good luck!

    • Emmanuel Gonot

      February 2, 2012 at 6:52 pm

      Thank you, Stephanie. That’s what I’m hoping too, to get connected with real people and be able to have meaningful interactions with them on these sites.

  2. Adam Justice

    February 2, 2012 at 6:30 am

    Emmanuel, you may turn out to be the best prediction I make all year haha. It is extremely rare when someone goes onto the Eav groups and writes a recommendation and prediction for a new player who hasn’t even registered their DIVs yet, especially on the basis of Interaction. I can’t imagine the probability that the only time I do it, the player ends up being a long term EA player who is very active. Of course, that’s me taking credit for your success again, but you’re the one who deserves that credit.

    You have some lofty goals in places, but I’m confident that you’ll be able to reach most of them.

    10k followers on Twitter? With the right tools, you’ll be there before July! I’ve gotten all 15k of my Twitter followers in 7 months.

    1k Facebook fans? Could be a little harder. I highly recommend getting my book “How to Get Facebook likes: The comprehensive Facebook master’s edition”. You can buy it for about 5$ or get it for free by subscribing to my newsletter at

    500 Friends on Facebook Profile. Now this is tricky, if you add people that don’t know you and they don’t accept, and then tell Facebook they don’t know you, Facebook will punish you. I suggest getting a Fully Follow account at and putting it in your Bio everywhere. That way anyone can friend you on FB and LinkedIn, and follow you on twitter with 1 click. After you get to be friends with lots of Eave players, their mutual friends will start sending you the requests.

    500 on LinkedIn? That one is the easiest. It will just take a few hours of sending out requests.

    A score of 70 on Klout. Now this one I don’t know if you’ll be able to pull off. Even if you grow your following exponentially, it gets harder to increase your score the higher you get, and it seems to me like the last Klout update has made people’s scores remain sorta stagnant. Plus, a larger following dillutes your network score. You’ll see what I mean as the year goes by. My Klout Score has stayed between 61 and 63 for several months, but my influence has probably doubled in that time period.

    Good luck to you Emmanuel. If you need any help or guidance, don’t hesitate to ask.

    • Emmanuel Gonot

      February 2, 2012 at 7:13 pm

      Adam, thank you very much for taking the time to critique my goals point by point. That’s just awesome, I wasn’t expecting this and I really appreciate it. Happy that you made the correct prediction. 🙂

      On Twitter, I’m just cleaning up my follower base after almost three years of absence, so many inactives to unfollow, it’s like I’m actually connecting with only 10-20 percent of the people on my list. Subscribed to your email list but didn’t get the download link? Looks like I need to scrape that book work for word to help me get my business page on FB take off.

      I’ll get the ‘Fully follow me’ button shortly but I’m it’s a year-long project so I’m trying to pace myself. Klout I’m not really so concerned about, good to get it but no biggie — but I think there’s room for growth there as I haven’t really been active that much on G+ and LinkedIn.

      Again, thank you for your feedback, my friend, and you can bet I’ll be asking for help and advice from you before the year’s up.


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