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My Social Media Goals For 2012

Social Media Goals 2012I’d like to tell you about my 2012 social media goals today.

Yes, it’s already February and as with many things in my life these days, I’ve kept postponing doing this since December.

Heck, I should have set out these targets before I plunged into the high speed lanes on Empire Avenue.

But, as they say, it’s never too late to do a good thing, so here goes.


I am of the opinion that networking in social media is all about people and relationships not numbers.

My most important goal is to develop a core group of about 30 to 50 reliable individuals that I can truly call as my own tribe on the web and with whom I can establish strong ties that go beyond the latest shiny objects on the social media sphere.

These are people with whom I can exchange RTs on Twitter everyday, exchange likes and comments on Facebook, exchange recommendations and comments on LinkedIn — all without the need to launch missions on EAv.

Many of these individuals will probably be search consultants or social media marketers themselves and thus not prospective clients. But, here’s the thing. The way I see it is that we’re going to be mutual ‘enablers’ within this core group.

They will allow me to magnify and extend my reach in their own spheres of influence just as I will also be their enabler helping them reach individuals in my own circles who might turn out to be members of their target markets or niches.


There are those, however,  who are enamored with numbers — including, alas, those that I need to impress. Thus, I’m also aiming to rack up the numbers on the leading platforms.

Ironically, this actually seems to be the easiest part. The hardest I think is to find and develop mutually beneficial connections with those 50 people I described above.

Here are my goals on some of the leading social media sites. By December 31, 2012, I will have:

  • 10,000 Followers on Twitter (3,430 as of this writing)
  • 1,000 Fans on my Facebook Page (now 82)
  • 500 Friends on Facebook Profile (currently 107)
  • 500 Connections on Linked In (54 now)
  • A Score of 70 on Klout (now at 58)

I haven’t really thought out my strategies on YouTube and Flickr, I will update this page once I have set my goals for these sites.


This goals page wouldn’t be complete without including my Empire Avenue objectives. These are pretty simple and straightforward:

  • Share price: 150e
  • Total Wealth: 50 million Eaves (now 4.6 mil)
  • Dividend per share to stock price ratio: 1 percent

I’m setting my share price goal at a modest 150e (currently at 95e) as I’m not really sure there’s any value to a high share price. I’m still convinced that wealth and income — that will finance those missions — are more important in the avenue equation.

So, there you have it. My social media goals for 2012.

Why am I making these public? Well, there’s no motivation as potent as a publicly stated goal. Since you’re aware of these goals and in a way, are holding me accountable to these, the last thing I want is to fall flat on my face in front of all of you by the end of the year.


Posted by on February 2, 2012 in Personal


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