I’ve been planning to do it for 6 months now — create separate Facebook profiles, one for family and personal friends and another one for business contacts. I finally made the switch last Monday and connected the new profile to Empire Avenue and to Klout.
No effect on Klout so far, I suspect they don’t update their information as frequently as Empire Avenue.
On, EAv, the effect was almost immediate as soon as I stopped activities on the old profile — my share price dropped by .45e which caused a bit of panic selling — I ended up with a deficit of 1.45e.
I had a feeling there will be more selling the next day if I didn’t do something. After considering the options, I removed the old profile from EAv and connected the new one which has only about 50+ friends. I then made 25 posts on SEO, social media, and some humorous pics on the profile. Finally, I launched an EAv mission (number 3) inviting people to like the posts and leave a few comments.
Altogether, I got about 20 new friends, 350 likes, and 35 comments from the mission. I didn’t bother to see the conversion rate, I just wanted some good numbers to boost the profile’s grades with EAv.
The result of this was that the profile got a grade of 44 and I recovered the lost 1.45e and made a net gain of 2.45e which made the share price climb to more than 85e for the first time.
Takeaway lesson from this is the ranking can be influenced for as long as you have the eaves to launch missions. While I’m strongly working to network with many of the my new friends on the site and on all the other platforms, I’m convinced that a weekly or biweekly mission directed to each of the connected networks can really do a lot of good to the share price and dividends.
Eaves and plenty of it, that’s the ticket. At 2.3 million after 15 days of playing, I’m on track I think to reach 50 million by the end of the year. That should make for a hefty war chest to launch all those missions.
I’m slowly expanding my network. Last night, I finally got to publishing my first papers at Paper.li. I’ve known about this site for over a year now I think but for some reason, I’ve kept putting off making any use of it. Until now. I guess this is one more positive effect of my participation at Empire Avenue.
I’m starting with 3 topics to get it rolling: SEO, search engine marketing, and Empire Avenue to get the ball rolling. So, if you want all your news on these topics aggregated and curated in one place, go ahead and subscribe or just bookmark these dailies.
Like Adam Toparek at IntenseFence, I still have no clear grasp of the value of Paper.li to SEO or marketing. I have some good friends in the industry who are using it and have encouraged me in the past to use it but I will make my own judgement.
I see it as both an amplifier and a content curation system. I think there’s an automatic tweeting mechanism in there, so that should account for some additional mentions on Twitter which is always helpful for branding. Some people actually report getting new contacts or followers from among people in their target markets who were mentioned in their dailies. Â I’d also like to use it as a source of information on these topics because I can only sift through so much on my Google Reader.
Right now, I’m inclined to say that it’s useful given those two application I mentioned above. We’ll see if I’m proven wrong in the months ahead.
As you may have gleaned from my previous post about a letter to shareholders, I’m currently playing and dare I say, actively engaged in a game called Empire Avenue.
I’ve always been a gamer but these past couple of years I’ve been staying away from even the tamest browser-based games as I’ve wasted countless hours and squandered opportunities in the past because of excessive gaming.
So, you might ask why play now and why Empire Avenue?
Good questions.
First of all, EAv is not just a game!
It’s a social network where you meet and network with a lot of people in business and other disciplines and where you can make things happen as far as promoting anything via social media is concerned. A great part of my job is in social media engagement and to be able to do that while playing a game is simply…well, you know.
If you’re a business owner, a marketer, an ad or pr agency, an artist, an author, an inventor, a startup, or simply someone who has anything to promote and you want to create buzz about, you should be on Empire Avenue.
Here are four reasons why:
Missions
Some say this is the point of the game — for you to be able to launch social media promotion missions (liking a Facebook page, following on Twitter, connecting on LinkedIn, commenting on a blog, subscribing on YouTube, etc.) using virtual currency (they’re called Eaves on Empire Avenue).
What I found out personally, and I think other bloggers have already pointed this out is that people (new contacts) are more motivated to give you a hand if there’s a reward involved and when they’re enjoying themselves doing it. What could be more enjoyable than helping out a new friend or connection by way of earning rewards in a game?
Eaves
On Empire Avenue, you earn and accumulate eaves (virtual money) by selling your own shares, earning dividends from investments in other people’s stocks, stock trading, and doing missions for others. The eaves you accumulate can then be used to be reinvested in growth or income stocks or to launch your own missions.
Some people take the short cut by buying eaves with real dollars and that’s all right. If you want to minimize your expenses and see your net worth rise by just playing the game, it’s easy enough. I’m expecting to have 2 million eaves by the end of the week and I’ve only been playing for two weeks.
The old investor’s adage of ‘buying low, selling high’ applies here. Missions are also a lucrative source of income and you can find good stocks (high dividend income ratio) to invest in easily on the leaderboards.
Networking
Have you been wanting to connect to influencers in your market or niche? Or maybe you’re just aiming to increase your connections on LinkedIn or Facebook. This is the place where you’ll be able to meet them and connect with them. The big players are all here.
You can network to your heart’s delight because while people will initially size you up as an investment, they will be forced to look into your various profiles and content in the process.
The key here is to invest in other people’s stocks, do missions honestly, play fair, and just be sociable. Heck, even if you’re the shyest networker out there, you’ll still be able to make connections – a lot of missions are simply calls to connect in the various social media platforms.
Your own powerful network
If you’ve been neglecting your social media profiles or blogs, Empire Avenue may just be that powerful jolt you need to get back on track.
Your EAv account is conected (if you choose to) to your various social media profiles (Facebook, Twitter, YouTube, Flickr, Foursquare, LinkedIn, etc.). Your level of activity and interactions on these sites and on EAv itself will determine the price of your stocks (partly) and the size of your dividends.
You’d want to keep those numbers up as you play to gain or retain investors, forcing you into an increased level of engagement in your various social networks and blogs. The end result is that after several months of actively playing the game, you’ll end up with profiles and blogs that are several times more powerful and impactful than they were before you started playing the game.
Join Now
You should be getting these benefits or doing all of these activities while you’re on Empire Avenue. Because if not, what’s the point?
You might as well amass virtual fortunes in pointless tycoon games or eggs in Farmville if you’re not using the virtual money to launch missions and get ahead in your social media campaigns. Or do networking elsewhere without worrying about dividends and capital gains. You get my meaning.
Seriously, if you’re not on Empire Avenue today, you’re missing out on something truly unique and powerful in social media. Something that can potentially make a huge difference in your business or professional career.
What are you waiting for? Go sign up now. Or if you’re already on the avenue, let’s get connected there.
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