Tag Archives: social media

My Social Media Goals For 2012

Social Media Goals 2012I’d like to tell you about my 2012 social media goals today.

Yes, it’s already February and as with many things in my life these days, I’ve kept postponing doing this since December.

Heck, I should have set out these targets before I plunged into the high speed lanes on Empire Avenue.

But, as they say, it’s never too late to do a good thing, so here goes.


I am of the opinion that networking in social media is all about people and relationships not numbers.

My most important goal is to develop a core group of about 30 to 50 reliable individuals that I can truly call as my own tribe on the web and with whom I can establish strong ties that go beyond the latest shiny objects on the social media sphere.

These are people with whom I can exchange RTs on Twitter everyday, exchange likes and comments on Facebook, exchange recommendations and comments on LinkedIn — all without the need to launch missions on EAv.

Many of these individuals will probably be search consultants or social media marketers themselves and thus not prospective clients. But, here’s the thing. The way I see it is that we’re going to be mutual ‘enablers’ within this core group.

They will allow me to magnify and extend my reach in their own spheres of influence just as I will also be their enabler helping them reach individuals in my own circles who might turn out to be members of their target markets or niches.


There are those, however,  who are enamored with numbers — including, alas, those that I need to impress. Thus, I’m also aiming to rack up the numbers on the leading platforms.

Ironically, this actually seems to be the easiest part. The hardest I think is to find and develop mutually beneficial connections with those 50 people I described above.

Here are my goals on some of the leading social media sites. By December 31, 2012, I will have:

  • 10,000 Followers on Twitter (3,430 as of this writing)
  • 1,000 Fans on my Facebook Page (now 82)
  • 500 Friends on Facebook Profile (currently 107)
  • 500 Connections on Linked In (54 now)
  • A Score of 70 on Klout (now at 58)

I haven’t really thought out my strategies on YouTube and Flickr, I will update this page once I have set my goals for these sites.


This goals page wouldn’t be complete without including my Empire Avenue objectives. These are pretty simple and straightforward:

  • Share price: 150e
  • Total Wealth: 50 million Eaves (now 4.6 mil)
  • Dividend per share to stock price ratio: 1 percent

I’m setting my share price goal at a modest 150e (currently at 95e) as I’m not really sure there’s any value to a high share price. I’m still convinced that wealth and income — that will finance those missions — are more important in the avenue equation.

So, there you have it. My social media goals for 2012.

Why am I making these public? Well, there’s no motivation as potent as a publicly stated goal. Since you’re aware of these goals and in a way, are holding me accountable to these, the last thing I want is to fall flat on my face in front of all of you by the end of the year.


Posted by on February 2, 2012 in Personal


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Why I’m On Empire Avenue And Why You Should Be Too

Empire Avenue banner image

As you may have gleaned from my previous post about a letter to shareholders, I’m currently playing and dare I say, actively engaged in a game called Empire Avenue.

I’ve always been a gamer but these past couple of years I’ve been staying away from even the tamest browser-based games as I’ve wasted countless hours and squandered opportunities in the past because of excessive gaming.

So, you might ask why play now and why Empire Avenue?

Good questions.

First of all, EAv is not just a game!

It’s a social network where you meet and network with a lot of people in business and other disciplines and where you can make things happen as far as promoting anything via social media is concerned. A great part of my job is in social media engagement and to be able to do that while playing a game is simply…well, you know.

If you’re a business owner, a marketer, an ad or pr agency, an artist, an author, an inventor, a startup, or simply someone who has anything to promote and you want to create buzz about, you should be on Empire Avenue.

Here are four reasons why:


Some say this is the point of the game — for you to be able to launch social media promotion missions (liking a Facebook page, following on Twitter, connecting on LinkedIn, commenting on a blog, subscribing on YouTube, etc.) using virtual currency (they’re called Eaves on Empire Avenue).

What I found out personally, and I think other bloggers have already pointed this out is that people (new contacts) are more motivated to give you a hand if there’s a reward involved and when they’re enjoying themselves doing it. What could be more enjoyable than helping out a new friend or connection by way of earning rewards in a game?


On Empire Avenue, you earn and accumulate eaves (virtual money) by selling your own shares, earning dividends from investments in other people’s stocks, stock trading, and doing missions for others. The eaves you accumulate can then be used to be reinvested in growth or income stocks or to launch your own missions.

Some people take the short cut by buying eaves with real dollars and that’s all right. If you want to minimize your expenses and see your net worth rise by just playing the game, it’s easy enough. I’m expecting to have 2 million eaves by the end of the week and I’ve only been playing for two weeks.

The old investor’s adage of ‘buying low, selling high’ applies here. Missions are also a lucrative source of income and you can find good stocks (high dividend income ratio) to invest in easily on the leaderboards.


Have you been wanting to connect to influencers in your market or niche? Or maybe you’re just aiming to increase your connections on LinkedIn or Facebook. This is the place where you’ll be able to meet them and connect with them. The big players are all here.

You can network to your heart’s delight because while people will initially size you up as an investment, they will be forced to look into your various profiles and content in the process.

The key here is to invest in other people’s stocks, do missions honestly, play fair, and just be sociable. Heck, even if you’re the shyest networker out there, you’ll still be able to make connections – a lot of missions are simply calls to connect in the various social media platforms.

Your own powerful network

If you’ve been neglecting your social media profiles or blogs, Empire Avenue may just be that powerful jolt you need to get back on track.

Your EAv account is conected (if you choose to) to your various social media profiles (Facebook, Twitter, YouTube, Flickr, Foursquare, LinkedIn, etc.). Your level of activity and interactions on these sites and on EAv itself will determine the price of your stocks (partly) and the size of your dividends.

You’d want to keep those numbers up as you play to gain or retain investors, forcing you into an increased level of engagement in your various social networks and blogs. The end result is that after several months of actively playing the game, you’ll end up with profiles and blogs that are several times more powerful and impactful than they were before you started playing the game.

Join Now

You should be getting these benefits or doing all of these activities while you’re on Empire Avenue. Because if not, what’s the point?

You might as well amass virtual fortunes in pointless tycoon games or eggs in Farmville if you’re not using the virtual money to launch missions and get ahead in your social media campaigns. Or do networking elsewhere without worrying about dividends and capital gains. You get my meaning.

Seriously, if you’re not on Empire Avenue today, you’re missing out on something truly unique and powerful in social media. Something that can potentially make a huge difference in your business or professional career.

What are you waiting for? Go sign up now. Or if you’re already on the avenue, let’s get connected there.

empire avenue ticker box


Posted by on January 11, 2012 in Empire Avenue, Social Media Sites


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